9:30:00 PM

A few months ago,
I went to a super cool screening: Obey Giant, 
based on the life and work 
of the genius street art artist  Shephard Fairey,
one of the ideas that catch me the most 
was the presence in his perspective of 
phenomenology for his expansive work and,
the immediate recognition 
by public personalities of his transcendental  imaginary, 
phenomenology is a means of discovering
unnoticed aspects of the world,
the inquiry of phenomena uncovers
the wealth and complexity of human experience
and provokes the sense of wonder, 
it is an evolving practice, not a finished system.

What really opened my curiosity 
was to investigate the relationships 
between the object and the process
that allows the appearance 
of the object in consciousness.

Shephard Fairey first work in 1989 
was the sticker on a featured 
bare-bones black-and-white lithograph 
of the legendary professional 
wrestler Andre the Giant.

The directive and source would be unknown, 
urging passersby to "Obey!" 
in a totalitarian message of conformity.

Soon the Obey graphic will be 
in the all country and worldwide pockets 
as a pop-art phenomenon of the counterculture,  
who would later achieve acclaim 
with his WPA -inspired “Progress”
poster for Barack Obama's 2008 campaign.

The OBEY campaign attempts 
to stimulate curiosity and bring people 
to question both the campaign and,
their relationship with their surroundings,
people do not use to seeing advertisements 
or propaganda for which the motive is not obvious.
The OBEY mission, 
underground yet in-your-face, 
has been perpetuated by other street artists
such as Bansky.
The art of the unexpected
reinforces the benefit of simulations 

Phenomenology studies structures 
of consciousness as experienced
in the world from the first-person point of view, 
consciousness is not separated from the body,
and the body is involved in all conscious functions:  
“ Our body is in the world as the heart is in the organism, 
it is primarily our body that is moved by 
rhythm and that resonates with harmony” 
- Merleau-Ponty.

Each person/ body has
its cultural and intersubjective differences, 
what instantly create a different perspective
on the way things are comprehended. 

In the same way as phenomenology in marketing
is an intuitive and organic tool 
to permeate in the public while making choices.

Music transcends  on the subconscious
s but as an element of cultural exchange, 
how do we react to music is based on
our personal background, 
ideas, feelings, imagination and,
interaction with the elements
present in the dance floor,
music should not be understood as an entity without 
a reciprocal element on the environment.

What image should define dance? 
or better said the act of creativity
result of music and inputs 
such us inspirational paints, colors, 
smells and tastes; 
what image will bring the observer 
to immediately connect 
with the pineal gland and send the stimulus
of dancing as a tool for delayering
what is blocking 
at that certain moment our visions, 
to move through our body identifying 
what part of our magnetic field should be release
and tuned with the rest.

What imagine would deconstruct the moment
of an empty space.
to bring the meaning of creation with music?.

If we could tap into that image
every time we get lost in sadness 
and see no point on the intentions
we one day made to our selves.

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